|关键词: 数字经济 高素质农民 创业 中介效应
|Research on the impact of digital economy participation on high-quality farmers" entrepreneurship and its mechanism
|Farmer entrepreneurship is an important way to achieve stability and prosperity and implement the national strategy of rural revitalization, and is also an effective way to promote the coordinated development of urban and rural areas and solve the "three rural issues". From the perspective of individual micro-digital economy participation, this paper uses the micro-level data of 899 "high-quality farmers" special survey of higher vocational enrollment expansion in Jiangxi Province, and adopts the Probit model to investigate the impact of digital economy participation on the entrepreneurial behavior of high-quality farmers and its mechanism. The study found that participation in the digital economy significantly improved the possibility of entrepreneurship for high-quality farmers. The analysis of digital economy participation differentiation also found that digital production, digital supply and marketing, digital finance have a significant positive impact on high-quality farmers entrepreneurship. Heterogeneity analysis shows that the promotion effect of digital economy participation on entrepreneurship of high-quality farmers varies greatly depending on whether they participate in skill training or not and the types of high-quality farmers. To be specific, the promotion effect on the entrepreneurship of high-quality farmers with training basis is higher than that of high-quality farmers without training basis. The promotion effect on the entrepreneurship of production and management high-quality farmers is higher than that of other two types of high-quality farmers. Mechanism analysis shows that digital economy participation can affect the entrepreneurial decision-making of high-quality farmers by improving subjective social status identification and social capital. Therefore, it is necessary to enhance the digital literacy level of high-quality farmers, strengthen the vocational skills training of high-quality farmers, enhance the social identity and social capital of high-quality farmers, enhance the entrepreneurial ability of high-quality farmers, further create the "main force" of rural revitalization, provide strong talent support for comprehensively promoting rural revitalization, and help the construction of a modern agricultural power.
|Key words: The digital economy High-quality farmers Entrepreneurship Mediating effect