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基于CLT-VBN整合框架的农户生态耕种行为研究
钱冬,魏雪静,朱郭奇*
0
(西北农林科技大学 经济管理学院,陕西 杨凌 712100)
摘要:
为从农户利己特性出发找到打破“治病不治土”恶性循环的关键点,整合解释水平理论(CLT)和价值-信念-规范理论(VBN),以农户与耕地生态恶化的心理距离(时间、概率和空间距离)为着眼点,利用402份陕西省粮食种植户的调查数据和PLS-SEM方法,构建“心理距离-后果意识-责任归属感-规制感知-生态耕种行为”概念模型,并进行模型检验,分析不同类型生态耕种行为的差异。结果显示:1)概率距离越近、对耕地生态恶化后果意识越强以及对耕地生态保护相关非正式规制感知程度越高的农户,其生态耕种行为实施度越高,但农户对自己所在村民群体责任归属感的增强会降低其生态耕种行为实施度。2)时间距离越近,越能通过增强后果意识、降低责任归属感提升农户生态耕种行为实施度,但同时会通过降低非正式规制感知抑制行为实施,这会抵消时间距离对生态耕种行为的间接促进作用,空间距离通过增强后果意识可提升生态耕种行为实施度,但也会被责任归属感的抑制作用抵消。3)与农药减量和保护性耕作行为相比,心理距离对化肥减量行为直接影响不显著,非正式规制感知的增强会降低农户化肥减量行为实施度。因此,建立合理的耕地生态与农户生产利益间的紧密联结是保障耕地生态安全的有效途径。政府应当为农户提供耕地生态恶化与农业生产之间关系的明确数据和信息、分担和弱化农户群体对耕地生态保护的道德责任感、强化农户参与耕地生态保护的利得感、增强农户实施生态耕种行为的技术可获得性和群体氛围。
关键词:  解释水平理论  价值-信念-规范理论  心理距离  后果意识  责任归属感  规制感知  生态耕种行为
DOI:10.11841/j.issn.1007-4333.2024.08.21
投稿时间:2023-12-14
基金项目:国家自然科学基金项目(71603209);教育部人文社科项目(21YJC790093);陕西省社会科学基金年度项目(2020R045,2021R043);西北农林科技大学中央高校基本科研业务费人文社科项目(2452023325)
Study on farmers’ ecological farming behavior based on CLT-VBN integration framework
QIAN Dong, WEI Xuejing, ZHU Guoqi*
(College of Economics & Management, Northwest A & F University, Yangling 712100, China)
Abstract:
In order to find the key points to break the vicious circle of “treating the disease but not the soil” from the self-interest characteristics of farmers, this study integrated Construal Level Theory (CLT) and Value-Belief-Norm Theory (VBN), and constructed a conceptual model of “psychological distance-consequence awareness-responsibility attribution-perception of regulation-ecological farming behavior” from the psychological distance (temporal, probabilistic and spatial distance) between farmers and ecological deterioration of cultivated land. The conceptual model was then tested by using the data of 402 grain growers in Shanxi Province and the PLS-SEM. The path differences of different types of ecological farming behaviors were analyzed. The results showed that: 1) The closer the probabilistic distance, the stronger the consequence awareness of ecological deterioration of farmland and the higher the perception of informal regulation related to ecological protection of farmland; The higher the implementation degree of ecological farming behavior, the more effects in strengthening the villagers’ sense of consequence and decreasing in sense of responsibility to improve their ecological farming behavior. 2) The closer the temporal distance is, the higher the degree of implementation of ecological farming behavior through the enhancement of their consequence awareness and the reduction of their responsibility attribution. At the same time, it will inhibit the implementation of behaviors by decreasing the perception of informal regulations, which will offset the indirect promotion of temporal distance to ecological farming behavior. The spatial distance enhances the implementation of ecological farming behaviors by increasing the consequence awareness, but it will be offset by the inhibition effect of the responsibility attribution. 3) Compared with pesticide reduction and the conservation tillage behavior, the psychological distance does not have a direct effect on fertilizer reduction behavior, and the increased perception of informal regulation reduces the degree of implementation of fertilizer reduction behavior. Therefore, it is an effective way to ensure the ecological security of farmland to establish a close link between farmland ecology and farmers’ production interests reasonably. The government should provide farmers with clear data and information on the relationship between farmland ecological deterioration and agricultural production, share and weaken the sense of ethical responsibility for farmland ecological protection among groups of farmers, strengthen their sense of profit from participating in farmland ecological protection, and enhance the technical availability and group atmosphere for implementing ecological farming behaviors.
Key words:  construal level theory  value-belief-norm theory  psychological distance  consequence awareness  responsibility attribution  perception of regulation  ecological farming behavior