|关键词: 数字素养 绿色生产技术 数字金融响应 环境认知 邻里互动
|Influence of digital literacy on farmers’ green production technology adoption behavior
SUN Ziye, GONG Siyu, YU Zhigang*
|(College of Economics and Management， Northeast Agricultural University， Harbin 150030， China)
|The purpose of this study is to explore whether the improvement of digital literacy can empower the green transformation of farmers’ production methods. Taking data from the China Rural Revitalization Survey （CRRS）， the impact and mechanism of digital literacy on the adoption of green production technologies by farmers are empirically analyzed. Probit model and a mediating effect model， combined with the instrumental variables method and the conditional mixed process estimation method are adopted in this study. The results showed that： 1）Digital literacy had a significant positive impact on the adoption of green production technologies by farmers. The probability of adopting green production technology increased by 20.7% for every one unit increase in digital literacy among farmers， assuming all other conditions remain constant. 2）The results of mechanism analysis showed that digital financial response and environmental cognition were the main paths through which digital literacy influenced the adoption of green production technologies by farmers. Improving digital literacy level can significantly promote farmers’ digital financial response and enhance farmers' environmental cognition， thereby positively influencing the adoption of green production technologies by farmers. 3）Further analysis showed that there was a beneficial complementary relationship between neighborhood interaction and digital literacy the adoption of green production technologies by farmers. Farmers can enhance the promoting effect of digital literacy on the adoption of green production technologies through neighborhood interaction. Therefore， in the future， we should enhance the adoption of green production technologies by boosting digital literacy level of farmers， expanding the coverage of rural digital finance， strengthening their environmental cognition， and focusing on the beneficial complementary effects of digital literacy and neighborhood interaction.
|Key words: digital literacy green production technologies digital financial response environmental cognition neighborhood interaction