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数字素养对农户绿色生产技术采纳的影响
孙子烨,宫思羽,余志刚*
0
(东北农业大学 经济管理学院,哈尔滨 150030)
摘要:
为探索数字素养水平提升能否赋能农户生产方式绿色转型,基于中国乡村振兴调查(CRRS)数据,通过构建Probit模型和中介效应模型并结合工具变量法和条件混合过程估计法(CMP),对数字素养影响农户绿色生产技术采纳的效果和作用机制进行了研究。结果表明:1)数字素养对农户绿色生产技术采纳具有显著正向影响,具体表现为在其他条件不变的情况下,农户数字素养每增加1单位,其采纳绿色生产技术的概率提高20.7%。2)机制分析表明,数字金融响应和环境认知是数字素养影响农户绿色生产技术采纳的主要路径。数字素养水平提高可以显著促进农户数字金融响应和提升农户环境认知程度,从而正向影响农户绿色生产技术采纳。3)进一步分析表明,邻里互动与数字素养对农户绿色生产技术采纳的影响存在有益的互补关系,农户通过邻里互动能够增强数字素养对绿色生产技术采纳的促进作用。基于此,未来应从加快提高农户数字素养水平、扩大农村数字金融覆盖范围和强化农户环境认知能力、注重发挥数字素养与邻里互动有益的互补效应等方面入手提高农户对绿色生产技术的采纳程度。
关键词:  数字素养  绿色生产技术  数字金融响应  环境认知  邻里互动
DOI:10.11841/j.issn.1007-4333.2024.04.02
投稿时间:2023-05-23
基金项目:国家社会科学基金项目(21BJY249);黑龙江省社会科学基金项目(22JYE458)
Influence of digital literacy on farmers’ green production technology adoption behavior
SUN Ziye, GONG Siyu, YU Zhigang*
(College of Economics and Management, Northeast Agricultural University, Harbin 150030, China)
Abstract:
The purpose of this study is to explore whether the improvement of digital literacy can empower the green transformation of farmers’ production methods. Taking data from the China Rural Revitalization Survey (CRRS), the impact and mechanism of digital literacy on the adoption of green production technologies by farmers are empirically analyzed. Probit model and a mediating effect model, combined with the instrumental variables method and the conditional mixed process estimation method are adopted in this study. The results showed that: 1)Digital literacy had a significant positive impact on the adoption of green production technologies by farmers. The probability of adopting green production technology increased by 20.7% for every one unit increase in digital literacy among farmers, assuming all other conditions remain constant. 2)The results of mechanism analysis showed that digital financial response and environmental cognition were the main paths through which digital literacy influenced the adoption of green production technologies by farmers. Improving digital literacy level can significantly promote farmers’ digital financial response and enhance farmers' environmental cognition, thereby positively influencing the adoption of green production technologies by farmers. 3)Further analysis showed that there was a beneficial complementary relationship between neighborhood interaction and digital literacy the adoption of green production technologies by farmers. Farmers can enhance the promoting effect of digital literacy on the adoption of green production technologies through neighborhood interaction. Therefore, in the future, we should enhance the adoption of green production technologies by boosting digital literacy level of farmers, expanding the coverage of rural digital finance, strengthening their environmental cognition, and focusing on the beneficial complementary effects of digital literacy and neighborhood interaction.
Key words:  digital literacy  green production technologies  digital financial response  environmental cognition  neighborhood interaction